REBRANDING, COLLATERAL TOOLS + WRITING
Implemented rebranding through all internal and external touchpoints. The project involved strategically launching rebranding through collateral, digital platforms, sales tools, and outdoor signage.
The project was heavily focused on partnership and contributor management and creating new content to engage current and new audiences.
Overhaul overall.
Organized and implemented rebranding deliverables throughout the company’s digital and physical presence.
This process included internal and external stakeholder management, content management and content creation, production and management of corporate signage installations, production, and distribution of business cards and company attire.
Discovered domain blocklist issues early in website launch and developed resolution steps with multiple partners ahead of client notification.
Developed ongoing SEO and content strategy that expanded product applications, benefits, and performance statements. SEO and content strategy led to an overall increase in KPIs (new users, new sessions, increased traffic, increased pageviews, and increased form submissions).
Created new website content, managed contributed content from team members, and edited content created. Managed content and asset delivery to meet web design and development team deadlines
Designed and coordinated the installation of new headquarters outdoor signage.
Designed and produced new sales tools including product guides, product presentations, and a new product sell sheet that combined the technical specifications of a product with benefits, applications and performance statements.
Designed, and managed production, installation, and activation of the trade show booth at the 2021 and 2022 New York Society of Cosmetic Chemists (NYSCC) Supplier’s Day.
Created sales collateral and table top displays for 2021 and 2022 New York Society of Cosmetic Chemists (NYSCC) Supplier’s Day.
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It begins with an idea. Then it takes a consistent, persistent, dedicated to the details project manager to get it done.
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