GRAPHIC DESIGN + BRANDING
Designed a visual concept that reflects the elegant style and expert services provided by experienced independent professionals in the welcoming chic space of Marvel & Markus Salon Collective.
A stylish symbol.
The owners of Marvel & Markus Salon Collective wanted a classic contemporary logo that expressed both their talents providing customized services to clientele.
The process began by establishing the characteristics and images that represented the ambiance and experiences Marvel & Markus Salon Collective provides. Once the mood board was developed, several draft designs were executed, and a particular design was selected.
Three different approches were taken with the selected design and one stood out to the owners as ‘the one’.
The Marvel & Markus Salon Collective logo is a combination mark that blends a pictorial mark and wordmark. The stylized ampersand has several functions. It is the ‘R’ in MARVEL, the ‘A’ in MARKUS, the ‘&’ in ‘MARVEL & MARKUS’, and the pictorial mark for the brand. Allowing for future uses with the mark alone.
The branding consists of collateral items (business cards and an appointment reminder card), salon signage, and social channel icons.
Reach out.
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It begins with an idea. Then it takes a consistent, persistent, dedicated to details project manager to get it done.
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